Our Goal

We know it’s frustrating and expensive to figure out which hair products work for you specifically, especially if you’re shopping last-minute or trying to stick to a budget.

Women often find themselves standing in an aisle, scrolling through product reviews or TikTok videos, trying to guess what works, only to end up buying things that don’t blend well, cause a reaction, or don’t deliver the results they were promised. There’s no one guiding that decision with reliable, routine-based insights — especially when time is tight, and money is precious.

Many beauty stores close early and aren’t searchable online, so shoppers are left scrambling, settling, or skipping.

At FLAIR Beauty+, we believe that taking care of your hair should feel easy, joyful, and made just for you. Too often, women of color are left frustrated when products don’t deliver. We’re here to change that.

FLAIR Beauty+ is more than an app—it’s your personal hair care plug. We match you with the right existing brands and products for your unique hair goals, whether you’re refreshing your twist-out, prepping for an event, or just trying to stay stocked on the essentials. Powered by real reviews, ingredient smarts, and stylist-inspired recommendations, FLAIR takes the guesswork out of haircare. Add same-day delivery and rewards for sharing your journey, and you’ve got a platform built to save you time, money, and stress—while helping you look and feel your best.

Our ethos is simple: every woman deserves products that work for her, delivered when she needs them, without the stress or the second-guessing.